Design with
empathy

Understand your audience and unlock deeper engagement with the Experience Profiles™ from Storycraft Lab.

Go Beyond Demographics

With Experience Profiles™ behavioral science uncovers preferences, affinities, interests, and values — deepening audience data analysis beyond demographics. These profiles can be used as archetypes to personalize experiences, which increases engagement.

EXPERIENCE the
Experience Profiles™

The Experience Profiles™ are a personalization tool for employing empathy in the development and design of events.

COMING SOON!

Get to Know
Your Audience

The Experience Profiles™ help planners understand audience preferences to design better experiences.

Get to Know
Your Team

Use the Experience Profiles™ to enhance team dynamics and collaboration across various organizational settings.

What they say about us.