Design with
empathy

Understand your audience and unlock deeper engagement with the Experience Profilesâ„¢ from Storycraft Lab.

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Go Beyond Demographics

With Experience Profiles™ behavioral science uncovers preferences, affinities, interests, and values — deepening audience data analysis beyond demographics. These profiles can be used as archetypes to personalize experiences, which increases engagement.

EXPERIENCE the
Experience Profilesâ„¢

The Experience Profilesâ„¢ are a personalization tool for employing empathy in the development and design of events.

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Get to Know
Your Audience

The Experience Profilesâ„¢ help planners understand audience preferences to design better experiences.

EXPLORE THE METHODOLOGY

Use the Experience Profilesâ„¢ to enhance team dynamics and collaboration across various organizational settings.

Get to Know
Your Team

EXPLORE EP FOR TEAMS

What they say about us.